Don't reduce your social media communication strategy to random musings. Become top-of-mind for your customers and prospects with social media planning. Every post should have a goal in mind, and it should contribute to brand awareness or sales. Carefully craft an overarching theme for the month or even the quarter. Plan multimedia messages with a balance of promotion, brand awareness, industry information and products. It is also important to share relevant information from third party resources that can benefit your customers.
Your social media calendar should support the following:
- Sales plan
- Marketing plan
- Business plan